DPDP Act 2023 · TRAI DLT · RBI Guidelines · IT Act 2000
India's compliance-first
messaging infrastructure
One API. WhatsApp, SMS, and Email. DPDP Act 2023 compliant — message content never stored, phone numbers hashed. Built for Indian SaaS businesses that want zero compliance headache.
3
Channels · one API
DPDP
Act 2023 compliant
99.9%
Uptime SLA
₹INR
GST invoices · no forex
Partner Dashboard
June 2026 · Fertiva Pro · 47 active clients
Active Clients
47
this month
Seat Revenue
₹23,453
base plan fees
Overage
₹4,820
excess usage
Invoice Due
₹28,273
1 Jul 2026
Plan distribution · 47 clients
Recent clients
Sri Ramya IVF Clinic
CORE
Active
Apollo Fertility Chennai
STARTER
Active
Nova IVF Coimbatore
PRO
Active
Compliance Framework
🛡️
DPDP Act 2023
Data protection compliant
📱
TRAI / DLT
Registered sender headers
💳
RBI Guidelines
Transactional SMS ready
🔒
IT Act 2000
Encrypted · Audit trail
🏥
Healthcare Ready
DISHA-aligned infrastructure
🇮🇳
Data in India
Indian servers · No cross-border
Message content processed in transit only · Phone numbers stored as one-way hash · Zero content retention after delivery
Who uses Zaploft
Built for every Indian SaaS vertical
Any SaaS product that sends messages to end users can integrate Zaploft as their messaging layer.
🏥
Healthcare SaaS
Appointment reminders, lab reports, IVF cycle updates — DPDP compliant, patient data never stored
💳
Fintech / NBFC
OTP, payment alerts, loan updates — RBI-compliant transactional SMS with DLT pre-registration
📚
EdTech
Fee reminders, result notifications, parent alerts — DPDP consent tracking built in
🛒
E-commerce
Order updates, delivery alerts, return confirmations — DLT registered, never blacklisted
🔧
Field Service SaaS
Technician dispatch, job updates, invoices — works for workshops, plumbers, electricians
🏠
Real Estate SaaS
Site visit confirmations, EMI reminders, RERA-aligned communication with full audit trail
⚖️
Legal / CA SaaS
Client communications, document alerts — masked numbers, zero content storage for client confidentiality
🚚
Logistics SaaS
Shipment tracking, delivery OTP, POD notifications — high volume, 99.9% uptime SLA
Why Zaploft
Not a tool. An infrastructure layer.
Your SaaS integrates once. Zaploft routes every message, handles all compliance, and gives your clients full visibility into their usage — automatically.
🔌
One API, three channels
POST to
/v1/messages with channel, template, and recipient. Zaploft handles routing, retry, and webhooks back to you.🛡️
DPDP-first architecture
Message content never stored after delivery. Phone numbers hashed — not readable by anyone. TRAI DLT registered. IT Act 2000 compliant. DPDP Act 2023 built-in from day one.
🏢
B2B2C partner model
Your SaaS is the partner. Your clients are sub-tenants. Each client gets their own usage dashboard, quota tracking, and messaging plan — all under your account.
🏥
Real example: Fertiva Pro uses Zaploft
Fertiva Pro (IVF clinic management SaaS) integrates Zaploft once. When a clinic signs up with Fertiva Pro, they are auto-registered in Zaploft. Every appointment reminder, lab report notification, and cycle update goes through Zaploft — invisible to clinic staff. Fertiva Pro sees per-clinic usage. You see everything.
Channels
Three channels.
One integration.
One integration.
WhatsApp Business Cloud API (Meta), DLT-compliant SMS (TRAI registered), and transactional email (AWS SES) — three channels, one REST API. Message content never stored. Your SaaS integrates once and stays compliant forever.
WhatsApp Business API
Official Meta BSP. Marketing, utility, and authentication templates. Utility messages within 24h service window are free. Inbound replies never billed.
SMS (DLT-compliant)
TRAI DLT registered. Transactional and promotional SMS via Jio, Airtel, Vi, and BSNL. Custom Sender ID and template management. Bypasses DND for transactional.
Email (AWS SES)
SPF, DKIM, DMARC configured. Transactional and marketing emails with delivery tracking. ₹0.10/email. Ideal for invoices, reports, OTP fallback, and system alerts.
22 Indian Languages
Template generation and message composition in Tamil, Hindi, Telugu, Kannada, Malayalam, Bengali, Marathi, and 15 more Indian languages. Built for India-first products.
Developer-first
One API call.
Any channel.
Any channel.
A simple REST API to send WhatsApp, SMS, or email. Delivery webhooks, template management, and full analytics. Integrate in hours, not weeks.
- ✓REST API with SDK support (Node.js, Python, PHP)
- ✓Delivery webhooks with real-time status updates
- ✓WhatsApp template submission and approval tracking
- ✓TRAI DLT template registration managed by Zaploft
- ✓Monthly usage reports with per-channel breakdown
- ✓Dashboard for non-technical team members
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API Quick Reference
REST API
// Send WhatsApp utility message
POST
https://api.zaploft.in/v1/messages/whatsapp
Authorization: Bearer <API_KEY>
{
"to": "+919876543210",
"template": "appointment_reminder_v2",
"language": "ta",
"params": ["Dr. Meera", "10:30 AM"]
}
// 200 OK — Response
{
"message_id": "msg_Z8f3kL9m",
"status": "queued",
"channel": "whatsapp",
"webhook_url": "https://your-app.in/webhooks/zaploft"
}
// Send SMS in one line
POST
/v1/messages/sms
"to": "+919876543210", "message": "Your OTP is 847291"
Integration
Live in four steps.
1
Sign up & choose plan
Choose your plan. Select which channels you need — SMS, WhatsApp, Email, or all three. Each channel has a one-time compliance setup. Your API key is scoped to channels you have activated.
2
Channel setup
What we handle per channel: DLT — TRAI principal entity registration, sender ID (header) submission, template pre-registration on Vilpower. WhatsApp — Meta Business verification, Cloud API setup, BSP onboarding, phone number registration. Email — AWS SES domain verification, DKIM/SPF/DMARC DNS configuration. 1–7 days per channel. You never talk to TRAI, Meta, or AWS directly.
3
Register templates
Submit WhatsApp and SMS templates through the Zaploft dashboard. We handle Meta and TRAI approval. Templates approved in 24–48 hours.
4
Integrate & go live
Add a single POST call to your codebase. Delivery webhooks confirm status. Full analytics dashboard for your team. Done.
Pricing
Partner pricing that scales with you.
Monthly platform fee per client seat + per-message overage. Your clients upgrade their messaging plan anytime — you only pay the difference. All prices shown exclude 18% GST. GST will be added at checkout.
Subscription plans
Monthly platform fee includes a credit bundle. Overage billed per message at rates above. Credits reset monthly.
Core
Entry-level · bundled with partner SaaS
₹599/mo
per client seat/mo
- 500 WhatsApp messages
- 500 SMS messages
- 2,500 emails
- All 3 channels via API
- Delivery webhooks
- Usage dashboard
- Email support
Startup
Early-stage SaaS products
₹1,199/mo
per client seat/mo
- 1,000 WhatsApp messages
- 1,000 SMS messages
- 5,000 emails
- All 3 channels via API
- Delivery webhooks
- Template management
- Usage dashboard + CSV
- Email support
Growth
Healthcare · Fintech · EdTech
₹3,499/mo
per client seat/mo
- 2,000 WhatsApp messages
- 2,000 SMS messages
- 12,500 emails
- All 3 channels via API
- Delivery webhooks
- Template management
- Full analytics + CSV export
- Sub-tenant usage reports
- Email support
Business
High-volume · Multi-location
₹6,999/mo
per client seat/mo
- 5,000 WhatsApp messages
- 5,000 SMS messages
- 25,000 emails
- All 3 channels via API
- Delivery webhooks
- Template management
- Full analytics + CSV export
- Sub-tenant usage reports
- Email support
Enterprise
Custom volume · SLA guaranteed
Contact
Custom · volume pricing
- Custom message volumes
- All 3 channels via API
- Delivery webhooks
- Template management
- Full analytics + CSV export
- Sub-tenant usage reports
- 99.9% uptime SLA
- Dedicated Solutions Engineer
- Priority support 24×7
Per-message rates — India
Usage above your included messages billed per delivered message. All prices exclude 18% GST — GST added at checkout. WhatsApp inbound service replies always free.
WhatsApp · Utility
₹0.85
per message
Reminders · Alerts · Updates
WhatsApp · Marketing
₹2.50
per message
Promotions · Offers
WhatsApp · Auth / OTP
₹0.85
per message
Login · Verification
SMS · Transactional
₹0.25
per SMS
OTP · Alerts · DND bypass
Email · All types
₹0.10
per email · AWS SES
Invoices · Reports · Alerts
💬 WhatsApp inbound service replies within 24h customer window are always free — never billed
How message quotas work
Your monthly platform fee includes a messaging credit bundle — for example ₹7,000 on Business. Credits are consumed at the per-message rates shown above. When credits run out, usage continues and overage is billed at month end at the same rates. Credits reset monthly and do not roll over. WhatsApp inbound service replies are always free and never consume credits.
Default — included in every plan
Shared infrastructure. Zero setup. Start immediately.
All B2B partners use Zaploft's own WhatsApp number, SMS sender headers, and email domain. No setup work, no waiting, no extra cost. Your clients' messages go out the moment you integrate.
📱
WhatsApp
Messages sent from Zaploft's verified Meta number. Delivered instantly. No Meta approval needed from you.
₹0 setup · Works immediately
💬
SMS
Sent using Zaploft's TRAI-registered ZAPLFT header. DLT compliant. Your clients receive it instantly.
₹0 setup · Works immediately
📧
Email
Sent from noreply@zaploft.in via AWS SES. Authenticated, high deliverability. No domain setup needed.
₹0 setup · Works immediately
✅ All plans include shared infrastructure. No hidden setup fees. No waiting period.
Optional white-label branding
Premium upsell — for branded experience
Want your own sender identity?
Replace "Zaploft" with your brand. Your WhatsApp sender name, your SMS header, your email domain — all powered by Zaploft behind the scenes. Your clients never see Zaploft.
White-label branding is entirely optional. Most partners start with shared infrastructure and upgrade when clients ask for branded sender names.
Savings Calculator
How much will you save?
Every Zaploft plan includes a WhatsApp + SMS + Email bundle. See how much you'd pay for the same usage on MSG91, Twilio, and Wati — and how much you keep with Zaploft.
Select your Zaploft plan
Your Zaploft cost — all 3 channels included
Platform fee includes entire message bundle. Zero per-message fees within quota.
Rs 1,199
per seat / month · excl. GST
How we compare
Built for India. Priced for India.
| Feature | Zaploft | Twilio | MSG91 | Wati |
|---|---|---|---|---|
| DPDP Act 2023 compliant | ✅ | ❌ | Partial | ❌ |
| No message content storage | ✅ | ❌ | ❌ | ❌ |
| TRAI DLT registration managed | ✅ | ❌ | Partial | ❌ |
| B2B2C partner model (sub-tenants) | ✅ | ❌ | ❌ | ❌ |
| INR billing + GST invoices | ✅ | ❌ | ✅ | Partial |
| Indian data residency | ✅ | ❌ | ✅ | ❌ |
| Per-client usage dashboard | ✅ | ❌ | ❌ | ❌ |
| SMS overage rate | ₹0.25/msg | ₹5.50+/msg | ₹0.18–0.30 | WhatsApp only |
Ready to add messaging
to your product?
One API. Three channels. Full Indian compliance. Get started in minutes.